Last day to register tomorrow Feb. 17

Your last chance to register is tomorrow Tuesday 02/17

You’ve heard it before, “You work at a library? Isn’t everything online now?!”

There’s a lot of pressure for libraries to stay “current,” and for many part of that means creating social media accounts. That’s great, considering that social media is a free marketing tool that finds our patrons where they already are- on Facebook, Twitter, Pinterest, LinkedIn etc. But who manages these pages? How do you monitor them? Does your institution have social media policies in place?

Too often there is a new scandal about some ingenious marketing campaign gone wrong, celebrity retracting a tweet, or employee misusing a social media account. Take the  company who tried to stay up with current events while promoting their products- too bad their current event of choice was the Boston bombings leaving them fielding angry tweets for their insensitivity. Or the  British retailer that forgot who had access to their Twitter account when they fired 190 staff members, “We’re tweeting live from HR where we’re all being fired! Exciting!!” How quickly can that become your institution? Suddenly those screenshots have gone viral and your institution’s name is out there but not in a good way. How can we be proactive and prevent becoming a viral disaster? #Reasonswhy I’m excited for Clear Roads Ahead: Best Practices in Social Media Policies presented by attorneys Christopher W. Carlton, The Carlton Firm and Grace Nguyen, Champan Glucksman. If you’re also interested- join me, don’t miss your chance to register.

-Daisy Cortes, SCALL Member

Make Your Case to Your Employer

There’s still time to make your case to your employer and attend the 2015 SCALL Institute. Take advantage of this local professional development opportunity. Don’t miss out on…

  • Noteworthy speakers from varying backgrounds (law firms, academia, government, attorneys)
  • Sessions tailored to your needs in the legal and or library fields
  • 12 exhibitors – the newest, emerging products and services
  • Sharing of ideas, successes, and lessons learned from respected colleagues
  • Networking opportunities with would-be future collaborators, partners, or colleagues
  • Sponsored reception/meals – thanks to Thomson Reuters, Continuing Education of the Bar (CEB), and LexisNexis
  • A chance to visit the beautiful city of Riverside, CA

Register Now!

The theme for the 43rd Annual SCALL Institute is…

Thriving in the Network Economy

We live in a world that is growing more and more interconnected. As the world rapidly moves towards ubiquitous connectivity, we as a profession and the organizations we work in will continue to experience changes in how and where we conduct our business, gather and share our knowledge, produce and deliver our value, and communicate that value to our communities. The question is not how do we survive, but rather how do we thrive in this new economy?

The 2015 SCALL Institute will focus on creative solutions, innovative programs, and effective communication strategies that law librarians and law libraries are developing and using to continually engage, connect and build relationships within their communities and beyond.

Stay tuned for more…


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