Your last chance to register is tomorrow Tuesday 02/17
You’ve heard it before, “You work at a library? Isn’t everything online now?!”
There’s a lot of pressure for libraries to stay “current,” and for many part of that means creating social media accounts. That’s great, considering that social media is a free marketing tool that finds our patrons where they already are- on Facebook, Twitter, Pinterest, LinkedIn etc. But who manages these pages? How do you monitor them? Does your institution have social media policies in place?
Too often there is a new scandal about some ingenious marketing campaign gone wrong, celebrity retracting a tweet, or employee misusing a social media account. Take the company who tried to stay up with current events while promoting their products- too bad their current event of choice was the Boston bombings leaving them fielding angry tweets for their insensitivity. Or the British retailer that forgot who had access to their Twitter account when they fired 190 staff members, “We’re tweeting live from HR where we’re all being fired! Exciting!!” How quickly can that become your institution? Suddenly those screenshots have gone viral and your institution’s name is out there but not in a good way. How can we be proactive and prevent becoming a viral disaster? #Reasonswhy I’m excited for Clear Roads Ahead: Best Practices in Social Media Policies presented by attorneys Christopher W. Carlton, The Carlton Firm and Grace Nguyen, Champan Glucksman. If you’re also interested- join me, don’t miss your chance to register.
-Daisy Cortes, SCALL Member